Installing apps and game for BlackBerry 10
If you're visiting this page on your BlackBerry 10 phone, simply clicking on an app link will pop up the option to then open the app in BlackBerry World.
If you are visiting on your desktop computer, the link will take you to the BlackBerry World website. Be sure to log in to BlackBerry World with your BlackBerry ID. From the website on your computer, you can actually complete the purchase (if necessary) or click the download link on a free app, and the download will automatically start on your BlackBerry 10 phone.